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Predicting Future Trends In The Indian Craft Brewing Industry

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The market for beer-based mixed drinks have strongly increased in recent years. Beer-based mixed drinks, in particular, find a high acceptance in different consumer groups. Innovative beverages on the basis of beer, give the brewer a great chance to selectively address a modern and unconventional consumer group and conquer new markets. Fruity additives to beer … Continue reading Predicting Future Trends In The Indian Craft Brewing Industry

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How to Setup a successful Craft-Beer making Business in India?

8 years back there were less than 10 microbreweries in the India Gurgaon, Pune, Bangalore and in Punjab. Nowadays more than 200 are running successfully and so many are coming up emerging up with new beers and new ideas and themes. There are plenty of buildings in big cities and small cities. I think every … Continue reading How to Setup a successful Craft-Beer making Business in India?

What are the functions of wort boiling and wort kettle while making Beer ?

Arguably the most important vessel in the brewhouse. This piece of equipment is used to boil the sweet wort. Beer is boiled for six reasons, I will list but not go into further detail. I use the acronym VISCIP to remember them: V-Volitize, boil off unwanted vapours I-Isomerisation, changing the hops apha-acids into the wanted … Continue reading What are the functions of wort boiling and wort kettle while making Beer ?

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Bira, Simba or White Owl?

All beers claim to the Belgian Witbier style In my opinion **Aroma** Moderate malty sweetness with light, grainy, spicy wheat aromatic, with a bit of tartness. Moderate perfumy coriander, with a complex herbal, spicy, or peppery note in the background. Moderate zesty, citrusy-orange fruitiness. A low spicy-herbal hop aroma is missing in Bira. White owl … Continue reading Bira, Simba or White Owl?

Client: When they say Budweiser is one of the most difficult beer to brew?

Yes, “difficult to brew” and “good” are two different things. Budweiser doesn’t have a lot of flavor, and it has a very pale color. When making such a beer, you can’t hide any off flavors. From a small to mid size breweries perspective, it would be extremely difficult to clone Budweiser. Lagers are more difficult … Continue reading Client: When they say Budweiser is one of the most difficult beer to brew?

Are You Hiring Females In Indian Brewing Indusrty ?

It’s no mystery that the Indian brewing industry is a male-dominated profession, however, over a few years, women employed in the beer industry has gradually increased as various roles in brewing including sales, marketing, brewing process and quality. I recognize a few of them personally my previous boss is the oldest female brewer I know … Continue reading Are You Hiring Females In Indian Brewing Indusrty ?

How to design beers for India ?

Beer making is an ancient art, but before putting anything in your brewing vessel and fermenters and eventually in bottles or to offer it to drinker one should think 100 times, most of the time it's not all about BJCP style guidelines as brewer you have to break rules for this. One has to do time … Continue reading How to design beers for India ?

The Journey Continues for The Drunken Cherub… Parts 3 and 4

Part 3 The grass is not always green throughout every season much like every tinder date cannot be a cakewalk and one has to bear the summer heat or a creepy date with an equally creepy kinky fetish. Here we come to the pointy end of the journey. Much like scrubbing the floors of the … Continue reading The Journey Continues for The Drunken Cherub… Parts 3 and 4

The Journey Ahead of the Drunken Cherub…

Let us pick up from where we left yesterday. When the benchmark of a Craft beer is set by one of the most renowned shrines in the world of Craft beer, one cannot help but compare, and it is like those pretty dicey tinder dates where the girl or the guy ends up comparing it … Continue reading The Journey Ahead of the Drunken Cherub…

The Start of the Drunken Cherub…

This journey started way back in the winter of 2007 during a lecture on the applications of Industrial Microbiology at the conference hall of Persistent Technologies here in Pune. It was sadly turning out to be another boring lecture when out of nowhere the person happened to give a mention, like the honourable mentions to … Continue reading The Start of the Drunken Cherub…

आपण पितो …. पण का..??

मद्य सेवन हे आपल्या जीवनशैली चा एक अविभाज्य घटक बनला आहे . मद्य पिण्यासाठी आपल्याला फक्त बहाणा पाहिजे असतो .. आज काय तर मैत्रीण सोडून गेली , नौकरी लागली , मित्र खूप दिवसांनी भेटला , एकटा वाटतेय अशी बरेच करणे असतात आपल्या कडे.. काही क्षण सुखाचे असतात तर काही दुःखाचे . भारताबद्दल बोलायचे झाले तर … Continue reading आपण पितो …. पण का..??